Privacy Policy
Last Updated: November 6, 2025
1. Introduction
Welcome to FashionLab. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered virtual try-on service.
By using FashionLab, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our service.
2. Information We Collect
2.1 Personal Information
When you register or use our service, we may collect:
- Name and email address (via Google OAuth)
- Profile picture (via Google account)
- Account preferences and settings
2.2 Photos and Images
To provide virtual try-on services, we collect:
- Photos you upload for virtual try-on
- AI-generated try-on results
- Your clothing selections and favorites
2.3 Usage Data
We automatically collect:
- Device information (type, operating system, browser)
- IP address and location data
- Usage patterns and interaction data
- Cookies and similar tracking technologies
3. How We Use Your Information
We use your information to:
- Provide and maintain our virtual try-on service
- Process your photos through our AI algorithms
- Personalize your experience and clothing recommendations
- Improve our AI models and service quality
- Communicate with you about updates and features
- Ensure security and prevent fraud
- Comply with legal obligations
4. Photo Processing and AI Technology
Important: Your uploaded photos are processed using artificial intelligence to generate virtual try-on results. This process involves:
- Analyzing body shape and pose from your photos
- Applying clothing items virtually to your image
- Generating realistic try-on visualizations
Your photos are stored securely and are never shared publicly or sold to third parties. They are used solely for providing you with try-on services and improving our AI models.
You can delete your photos at any time from your account settings. Upon deletion, photos are permanently removed from our servers within 30 days.
5. Information Sharing and Disclosure
We do not sell, trade, or rent your personal information. We may share information only in the following circumstances:
5.1 Service Providers
We may share information with trusted third-party service providers who assist us in operating our service (e.g., cloud hosting, AI processing, analytics). These providers are contractually obligated to protect your data.
5.2 Legal Requirements
We may disclose your information if required by law, court order, or government regulation, or to protect our rights, safety, and property.
5.3 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity. You will be notified of any such change.
6. Data Security
We implement industry-standard security measures to protect your information:
- SSL/TLS encryption for data transmission
- Encrypted storage of sensitive data
- Regular security audits and monitoring
- Access controls and authentication
- Secure AI processing infrastructure
However, no method of transmission over the Internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.
7. Your Privacy Rights
Depending on your location, you may have the following rights:
- Access: Request a copy of your personal data
- Correction: Update or correct inaccurate information
- Deletion: Request deletion of your account and data
- Portability: Receive your data in a structured format
- Opt-out: Unsubscribe from marketing communications
- Restrict Processing: Limit how we use your data
To exercise these rights, please contact us at privacy@fashionlab.ai
8. Data Retention
We retain your information for as long as necessary to provide our services and comply with legal obligations:
- Account data: Retained while your account is active
- Uploaded photos: Retained until you delete them or close your account
- Try-on history: Retained for 12 months or until deletion
- Usage logs: Retained for 90 days
After account deletion, all personal data is permanently removed within 30 days, except where we are legally required to retain it.
9. Children's Privacy
FashionLab is not intended for children under 13 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child under 13, please contact us immediately at privacy@fashionlab.ai and we will promptly delete such information.
10. International Data Transfers
Your information may be transferred to and processed in countries other than your own. We ensure that such transfers comply with applicable data protection laws and that your data remains protected through:
- Standard contractual clauses approved by regulatory authorities
- Data protection agreements with third-party processors
- Compliance with GDPR, CCPA, and other privacy regulations
11. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Remember your preferences and settings
- Authenticate your account
- Analyze usage patterns and improve our service
- Provide personalized content and recommendations
You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our service.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make changes:
- We will update the "Last Updated" date at the top of this page
- We will notify you via email or in-app notification for material changes
- Continued use of our service after changes constitutes acceptance
13. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
FashionLab Privacy Team
Email: privacy@fashionlab.ai
Support: support@fashionlab.ai
Response Time: Within 48 hours
For EU/EEA and California Residents
GDPR Rights (EU/EEA): You have the right to access, rectify, erase, restrict processing, data portability, and object to processing of your personal data under the General Data Protection Regulation.
CCPA Rights (California): You have the right to know what personal information we collect, the right to delete your information, the right to opt-out of sale (we do not sell your data), and the right to non-discrimination for exercising your rights under the California Consumer Privacy Act.